How to Become a Sponsor of Agile Connecticut

Sponsorship of our meetings gets your organization exposure in front of our members.

Agile CT members are keenly interested in agile practices and are busy actually implementing Scrum and agile in the workplace.

A high percentage of the members have real decision-making authority in their IT organizations.

Typical meeting attendance is in the range of 30 to 70 members.

A representative from sponsor Rally Software, addressing a meeting.

Scrum and agile is beginning to cross over, and penetrate into non-IT projects and business decision-making. Scrum and agile are in fact emerging as highly effective management methods.

If you want to get in front of this audience, you can get involved immediately by taking up the role of Sponsor.

Benefits

1. Home Page Ad Banner. We provide direct home page position of your banner image and web page link. NOTE: The Agile Connecticut (CT) web is visited by over 600 unique visitors per month, and this number is growing. You get immediate exposure as members visit the site for meeting details and logistics each month.

2. Direct Exposure at every Meeting. Our average meeting is 40+ attending and we peak at about 80 which is the max that the room can hold. We provide you with a brief opportunity to explain your brand in front of the entire room at each meeting. During this time your logo is prominently displayed as the backdrop to your message.

3. Meeting's FEATURED Sponsor. As a Sponsor, you get exposed to the membership at each and every meeting. Sponsorship is offered in a package of 3 meetings. For one of those meetings, you are the Featured Sponsor. You get a full five minutes to deliver your marketing message in the Ignite presentation format. This format is 5 minutes with 20 slides that each last 15 seconds each. Ignite is a very focused and compact format that allows you cram an enormous amount of content in your 5-minute talk. The Ignite format is required for delivering your 5 minutes as a Featured Sponsor of that meting.

4. SEO Link. The site has excellent Google 'page rank'. This is a measure of web authority which Google assigns to a web site. We work with you to make sure the link from Agile Connecticut (CT) to your site results in SEO (search engine optimization) equity. This means the link actually moves you UP in Google's search results. This helps you get found when anyone searches on phrases you intend to get found on via Google.

3. Email exposure. We send out 3 emails a month in the form of meeting reminders etc. We include mention of your company, resulting in more recognition of your brand in the Hartford/CT agile and Scrum community.

4. Branded marketing email. We send ONE email from you to every member on the member list when you sponsor the minimum 3 meetings. We send this out before the 3rd meeting, allowing you the opportunity to circulate with the membership after this email goes out. In this way, you can time your total marketing campaign with the scheduled Agile CT sponsorship leverage.

5. Direct Exposure at every Meeting. Our average meeting is 70+ attending and we peak at about 145 which is the max that the room can hold. We provide you with a brief opportunity to explain your brand in front of the entire room. During this time your logo is prominently displayed as the backdrop to your message.

Summary of Sponsorship Benefits:

ONE exclusive email marketing message (delivering your message only)

ONE 'FEATURED SPONSOR' meeting with 5-minute Ignite-format presentation

Exposure at each and every meeting in your package

SEO link to your web site, optimized to improve your Google rank

Agile Connecticut (CT) home page banner ad

Costs

The minimum sponsor package is 3 meetings. We offer discounts when you commit to 6 or 12 months of meetings. Call for pricing.

Ground Rules

1. Banner ads are positioned according to current sponsor rank. Your banner is appended to the list of current sponsors. As old sponsors choose not to renew, they lose their place, and you move up.

2. You do not have exclusivity in your business domain area. For example, several Scrum trainers may choose to sponsor Agile Connecticut (CT). We accomodate them. If you are willing to pay a premium to be the exclusive sponsor in a given business domain, contact us (below) to explore that in more detail.

Details:

Logo size: Please provide a logo that is 214 X 104 pixels in size, JPG format.

For emails: We send ONE email with just your marketing message and no other messaging from us or other sponsors. To enable this, you send us a WORD doc and we paste that into the email we send as HTML. To prepare, you format your message in WORD 2000 format and paste it into a FireFox email and send it to yourself... to be sure of how it looks. When you are satisfied with how it looks, you send the DOC to us with the date-of-send details, and we mail it for you.

Contact Us to discuss Agile Connecticut (CT) sponsorship opportunities.